Social Media for Startups: FAQ & Portfolio

“We hired Aubre as a social media consultant to help us manage our social media channels. As a startup, we needed someone who could jump in and understand our business and what we needed immediately, and Aubre did just that. It was a pleasure working with her, and I expanded my own knowledge of social media strategy by one thousand percent! She prepared detailed reports for us and delivered all projects on time. She also wrote excellent copy for our Facebook, Instagram, Twitter and Pinterest accounts.”

- Shayna Mace, Creative Director at IRISTOCRACY.com

I’ve done the in-house thing, I’ve freelanced for agencies, and I’ve worked directly with companies. Right now, I’m focusing on working with startups because I have an entrepreneurial heart and I want to help startups succeed with words. Read my complete FAQ on social media for startups, which includes pricing information and social media statistics. I’ve also got a serious list of testimonials you should check out.

My 20+ past social media clients have included EXPRESS, American Family Insurance, Six Flags, Spectrum Brands, Home City Ice, Monk’s Bar & Grill, Quikly, IRISTOCRACY, EuropeanMarket, Haversham & Baker, Grill Daddy, and more.

Q. What services do you offer?
A.
Company Facebook, Twitter, Pinterest, Instagram, and blog building and management as well as personal Twitter and blog management. That’s right, I’m a ghost tweeter and ghost blogger. Wonder how those other entrepreneurs are launching their business and still looking looped into the industry to potential investors and clients? They’re probably paying someone else to do it.

I can fully manage your presences for you (most expensive), offer a one-time only extensive strategic plan (middle option), or write up monthly copy in a word document that you post yourself (cheapest).

Q. Why do I need a social media consultant anyway?
A. Because social media is important. And as an entrepreneur, it’s unlikely that you have time to do it and to do it right. But I do. And I have plenty of experience, which is imperative to a successful social media presence. You can create the pages, but the “if you build it, they will come” mantra doesn’t apply here. You have to constantly manage your presences – and manage them correctly – for them to be a success. (More on that in the next question.)

Consider this an investment in your marketing plan for the year. Many companies are finding new consumers on social media and are building relationships with their current consumers through great content, great customer service, and great interaction.

Q. OK, but why should YOU be my social media consultant?
A.
If you work with an ad agency, they’ll charge you $30,000+ per year and they’ll farm out your business to a freelancer like me anyway – if you’re lucky. Or they’ll assign an inexperienced “expert” to your account who will leave the project after a few weeks. I used to freelance for ad agencies until their flawed system became apparent to me. Trust me, you’re better off working with an independent contractor who actually cares about your business, will stick with you on the project from start to finish, and won’t take advantage of your social media cluelessness and overcharge you for simple actions.

Also, I only take on a handful of social media clients at one time. I want to make sure I have enough time to spend on each client’s work.

Q. What makes a social media presence successful?
A. Interaction. It’s not about the number of followers you have. Period. It’s whether or not the fans you have are true fans. Other attributes of successful pages include:

  • contact information
  • consistent content
  • a friendly “voice”
  • a two-way dialogue with customers
  • followers who post positive reviews – unsolicited!
  • a variety of posts (images, video, text)
  • fans who share and comment on the company’s content
  • promoted posts and ads – an evil necessity but one I have a lot of experience with

Q. So how can we achieve that?
A.
With practice. And by working with me. I’ve ran successful social media campaigns and contests for big brands like EXPRESS, Six Flags, American Family Insurance, Home City Ice, Rosewood Hotels, and Spectrum Brands as well as for smaller companies and startups like Quikly.com, Iristocracy.com, EuropeanMarket.us, St. John’s School, Monk’s Bar & Grill, and a NYC fashion boutique.

In each situation, I put my creativity to the test to develop unique and engaging posts that spawn interaction. It’s a process – it takes a few months to grow and understand the community. To see what they like. To find a voice. It’s not an instantaneous thing. It’s like feeding kindling to a fire.

FYI I’m always up on the latest trends because I constantly read about social media and tech and my writing on the topic has appeared in WIRED, Mashable, and Copyblogger. And I’m quite the social media nerd. You can find my presences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Foursquare, Google+, Digg, StumbleUpon, Tumblr, Quora, Flickr… oh man, this is getting embarrassing. I have a life, too. Really I do!

Q. How do I contact you?
A.
Contact me today. Or shoot me an email at aubre.andrus@gmail.com or call me at six-oh-eight-seven-seven-oh-oh-seven-oh-two. P.S. I do marketing copywriting copyediting and blogging as well.